Wildflower Launch

Ferry-Morse’s 2024 Wildflower Mixes launch was the company’s largest online product line release to date, introducing 50 SKUs aimed at a younger, lifestyle-driven audience entering gardening through aesthetics, content creation, and ecological interest rather than traditional experience.

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My focus was on visual direction and rollout strategy for the launch, starting with the initial campaign video that established the look and feel across social, ecommerce, retail marketplaces, and digital advertising. The work built on Ferry-Morse’s recognizable blue sky branding while introducing a more illustrated, expressive visual language that felt more native to online audiences without disconnecting from the brand’s legacy.

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Alongside creative development, the project also involved coordinating with Ferry-Morse’s PR team and brand ambassadors to help guide paid social content and maintain our visual direction throughout the campaign.