EF Education First
Birthday Email Campaign
This birthday email campaign encouraged travelers to celebrate by putting contributions toward future travel experiences instead of traditional gifts. The goal was to make the ask feel personal, shareable, and easy to engage with across both email and social.
I designed two promotional emails along with a matching Instagram Story template travelers could use to share their travel fund with friends and family.
Design • Illustration • Motion
Maddie Poulin (Copywriter)
Sky Erickson (Designer)
Kim Hart (Associate Creative Director)
Randall Rodgers (Creative Director)
EF gives travelers the option of customizing their own tours. Which allows them to combine multiple itineraries, add special activities or destinations that align with what they're doing in class, or design a program from scratch that appeals to their students. As part of a larger effort to update the look, feel, and content of ET's tour collection pages, a design overhaul of the Custom-designed collection page was needed.
This series of spot illustrations breaks down the process of how EF helps craft custom tours.Illustration
Will Crawford (Lead Designer)
Cassie Title (Copywriter)
Bre Winn (Production Designer)
Adam Schwartz (Associate Creative Director)
Randall Rodgers (Creative Director)
