25K Giveaway Campaign

Let’s face it: Travel is expensive. At EF, they want to help every student travel, so they run a $25K giveaway each season. It’s a double win—the winning teacher can use the funds to help their students afford an EF tour, and contest entries give EF new qualified leads.

The project involved leading the visual direction and development of the campaign’s design system across a wide range of touchpoints, including direct mail, email marketing, paid social advertising, and web experiences.