25K Giveaway Campaign

Let’s face it: Travel is expensive. At EF, they want to help every student travel, so they run a $25K giveaway each season. It’s a double win—the winning teacher can use the funds to help their students afford an EF tour, and contest entries give EF new qualified leads.

I designed a variety of deliverables including direct mail postcards, emails, social media ads, and web pages.