Fluke Skateboards is a design capstone project from my final semester at the University of Massachusetts Dartmouth. Choosing this subject matter was my way of paying homage to the culture that sparked my interest in design.
The scope of the project was to develop a skate company based in New Bedford, MA with a focus on the history of the city's skateboarding community, and the DIY skate spot built underneath a highway overpass. I designed a four-deck series that highlights the overhead structures of the overpass as well as an online store for decks and apparel.
The design process started off in Figma. Here I designed the pages and user flows to get a better sense of how the mobile site will be navigated and experienced by each user.